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Get Ready for 'Battle' No. 2

CBC Television announced today that its hit series "Battle of the Blades" will return next fall for a second season. Featuring world-class figure skaters and former NHL’ers, the 14-episode series sold out to live audiences every week, and wrapped up on Monday, Nov. 16 with an unconfirmed television audience of 1.736 million tuning in for the one-hour results finale.

In the first season, Jamie Salé and Craig Simpson won the show's title and in the process, $100,000 for their charity, the Spinal Cord Injury Treatment Centre. Shae-Lynn Bourne and Claude Lemieux finished second.

Overall viewership has been overwhelming, with an average of 1.749 million viewers 2+ watching the seven performance shows on Sunday evenings, and 1.332 million Canadians 2+ tuning in for the Monday night results shows. Combined, "Battle of the Blades" reached one out of three Canadians with a total unduplicated reach of over 10 million.

“We could not be happier with the audience and advertising response to this truly Canadian series,” said Kirstine Stewart, general manager, CBC Television. “CBC continues to generate successful and relevant top-tier programming and the return of 'Battle of the Blades' is another welcome addition to our star-studded lineup.”

The show is the brainchild of Kevin Albrecht with development by Sandra Bezic. "Battle of the Blades" executive producers are John Brunton, Barbara Bowlby and Kevin Albrecht. It is produced by Insight Productions in association with CBC Television.

The overwhelming response to the show concept has led Insight Productions to look at expanding the franchise globally.

“We are thrilled that 'Battle of the Blades' has captured such a wide and diverse male and female viewing audience,” said John Brunton, Insight Productions president & executive producer. “It has tremendous international potential as a big name sports and entertainment brand, and we look forward to growing this franchise significantly over the coming years.”

The program’s unique format and mass appeal provided an ideal platform for advertisers. Season one sponsors DanActive, ARTISTRY Brands, McDonald’s and Kruger Products showcased their brands to millions of Canadians through innovative program integrations and sponsorship opportunities, including: co-branded vignettes; the DanActive Warm-up Zone; the ARTISTRY Style Studio; and signage and product sampling at the legendary Maple Leaf Gardens.

Viewers can learn more about the show and the competitors at at the official website for the series.


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