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NBC Outlines Online Coverage for 2010 Olympic Games

NBC Universal, owner of the exclusive U.S. media rights to the 2010 Olympic Winter Games in Vancouver, announced today that it was re-teaming with Microsoft and MSN to create NBCOlympics.com on MSN. The two companies will work together to deliver Olympic coverage to the U.S. online audience, powered by Microsoft Silverlight technology. The 2010 Olympic Games are slated for Feb. 12-28.

With competition video in both live and on-demand formats, analysis and results delivered from NBC's award-winning broadcast and digital media teams, NBCOlympics.com's coverage will complement NBC's broadcast programming. The online offerings will put millions of fans in control of the Olympic sports, athletes and countries they want to watch.

"For the Beijing Olympics, Microsoft Silverlight technology set the standard by helping deliver the most dynamic online viewing experience to date," said Gary Zenkel, president of NBC Olympics. "With the Vancouver version of NBCOlympics.com on MSN, we plan to raise the bar even higher."

During the 2010 Games, NBCOlympics.com content will be prominently featured on the MSN.com homepage, as well as on MSN Video and across the MSN and Windows Live networks.

"We're thrilled to be NBC's exclusive online partner for the Olympic Winter Games and to delight the millions of Olympic fans with extensive online coverage," said Yusuf Mehdi, senior vice president, Online Audience Business Group. "Building on our record-breaking success in Beijing, we will deliver an immersive, high quality and engaging experience for our customers."

As a result of this collaboration, "NBCOlympics.com on MSN" will deliver:

* Live event video coverage with simultaneous live video streams.

* More than 1,000 hours of on-demand video content including full-event replays, highlights, features, interviews and encore packages.

* An HD-experience powered by Silverlight that gives users the choice of a high-quality full screen viewing experience.

* Unique data views powered by Silverlight that will enable fans also to have access to related content including results, statistics, comprehensive bios, rules and analysis from NBC's Olympic digital media team in Vancouver.

"We are excited to continue our partnership with NBC during the 2010 Vancouver Olympics," said Scott Guthrie, corporate vice president of the .NET Developer Platform at Microsoft. "We are confident that Silverlight will deliver the best experience possible to millions of sports fans via the Web."

NBCOlympics.com on MSN, which MediaWeek Magazine called "a sweeping success" and the Los Angeles Times said "re-wrote rules for media in the future," produced staggering statistics throughout the 2008 Games. Those numebrs included 1.2 billion page views and 52.1 million unique users, more than doubling the combined totals for the 2004 and 2006 Olympic Games, while the 75.5 million video streams was seven time more than those from Athens and Torino combined. A total of 9.9 million hours of video consumed equates to 1,126 years of video.

NBC has broadcast 11 Olympics, the most Olympics broadcast by any network. The 2010 Games mark the sixth of an unprecedented seven consecutive Olympic broadcasts by NBC Sports. The streak began with the 2000 Games and continues through the 2012 Games, being held in London. NBC has broadcast eight of the last 10 Olympic Games, both summer and winter; the 2010 Games in Vancouver will mark the ninth out of the last 11.


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