Articles

Facebook the French Way

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Susan D. Russell
Nathalie Péchalat and Fabian Bourzat

French ice Dance champions Nathalie Péchalat and Fabian Bourzat should give master classes on how to run an effective Facebook page. With almost 4,000 “likes” at press time, their page (facebook.com/pages/nathalie-péchalat- Fabian-Bourzat/181962471187) is full of energy, no matter the season.

Péchalat and Bourzat often update the page status during events, which gives fans around the world a chance to interact and send them good luck messages.

There are videos of their performances, recent news clippings, and fans can view both on- and off-ice photos. other users also contrib- ute additional photos and news on the wall.

It is clear that the engaging duo enjoys interacting with skating fans whether they are on the ice, off the ice or online.


Originally published in October 2011

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